The Handbook of Pragmatics Online primarily addresses the needs of students, researchers, scholars and experts on language and linguistics, and places the field of research known as pragmatics at its center of interest. But the publication is anything but intended for only a particular group of students and academics: it wants to address any individual with a personal or professional interest in the problems of language use and communication, such as:

• linguists
• sociologists
• anthropologists
• historians
• philosophers
• communication specialists
• marketing professionals
• journalists
• writers
• editors
• teachers
• translators and interpreters
• language specialists in business and institutions
• literary critics
• politicians
• public service servants
• lawyers
• medical practitioners
• behavior therapists
• social workers
• psychologists
• business managers
• human resource professionals
• (intercultural) organization specialists
• media specialists
• information specialists